Who Does Betway Sponsor – From 2023, West Ham could be banned from printing sponsor Betway’s name on their shirts due to new government rules following a review of gambling laws.
West Ham could be forced to remove Betway from the front of their shirts following new UK government rules (Photo by Craig Mercer/MB Media/Getty Images)
Who Does Betway Sponsor
West Ham’s shirt sponsorship deal with Betway is expected to be affected by new legislation following a UK government review of gambling laws.
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The Hammers signed a 6-year, £60m deal with Betway in 2019, but according to a report in the Daily Mail, the Hammers could soon be banned from having Betway on their shirts.
Not only can shirt sponsorships be achieved by prohibiting the expansion of sports advertising. This may include stadium reservations and television advertisements during matches.
I understand that West Ham will have no choice but to comply with the new rules when they come into force, however, the club is still unclear how this will affect their contract with Betway.
In December 2020, the Department of Statistics, Culture, Media and Sport (DCMS) began a review of the Gambling Act 2005 and will present a full report by the end of the year or early 2022.
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Once the review is announced, there is a three-month consultation period before the bill reaches Parliament for legislative approval, meaning the changes are expected to come in 2023.
A DCMS spokesperson said: “We are currently carrying out a full review of our playing rules, including advertising and marketing, to ensure they are up to date with the system.
“We are committed to tackling problem gambling in all its forms and the work will build on our strong history of putting measures in place to protect those at risk. No decisions have been made.”
West Ham’s shirt for the Europa League away game against Dinamo Zagreb did not include the sponsor’s name (Photo by Jurij Kodrun/Getty Images)
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The magazine’s vice-president, Iain Duncan Smith, supports the change in gambling law: “Although I would like to see some action to reduce gambling advertising, and removing ads from the front of shirts would be a first step Importantly, there is still much to do.
“Ads are everywhere: in stores, in newspapers, on the Internet and on television. The only way to prevent children from being exposed to gambling ads is to block them.”
Labor MP Carolyn Harris, chair of the group, said: “Banning front-of-shirt ads is obviously the right thing to do, but it only draws attention.
“We are bombarded with gambling ads and this needs to stop. The ads must stop permanently to protect children and prevent harm.”
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West Ham have Betway printed on the front of all their kits; However, when they played in Croatia in the Europa League, the sponsor was absent due to playing regulations.
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Currently, Hammers fans can purchase home and outdoor items from both toy stores and sponsors.
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The Tottenham defender has been speaking about the club’s situation and its place at the Premier League table. With the UK government set to review gambling laws in June, and following a proposal from a House of Commons committee in 2020 in the white paper, Premier League football clubs could be banned from displaying sponsors of gambling on their t-shirts, TheBBC reports. The proposed measure is to allow younger fans to watch games without being bombarded with gambling advertisements.
While campaigners welcomed the idea, they also found it “incongruous” that the decision did not apply to England’s football clubs (also known as “the League”) and other advertisements. Many partners have called it unproductive to remove gambling from t-shirts but still allow advertising, sponsors and partnerships to continue.
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Although the original proposal was limited to Premier League clubs, Championship clubs (the second tier of the English football system after the Premier League) could also be affected, with the proposal that they should be given the opportunity to play outside of his current association.
, a spokesperson for the Department of Statistics, Culture, Media and Sport (DCMS) said: “We have been extensively researching gambling laws for 15 years to ensure they are up to date with technology,” and promised a white paper in the coming years. Its vision for the sector will be announced in weeks.
The delay in publishing the white paper means clubs may already be negotiating contracts for next season, meaning any sanctions could come into effect in 2023-2024 at the earliest. But there has also been debate about whether major league teams could propose voluntarily removing gambling sponsorships from jerseys, as the league has previously said that “self-regulation will provide a more practical and flexible alternative to rules or a ban.” total”.
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