Who Is The CEO Of Betway – IGaming technology provider Gaming Innovation Group (GiG) has expanded its agreement with online betting and gaming brand Betway to offer GiG Comply, an affiliate marketing automation screening and compliance tool.
Described as a proactive tool that helps affiliate partners achieve full compliance with all branding and responsible gaming requirements, GiG Comply’s automated software solutions enable Betway to ensure compliance in multiple jurisdictions around the world.
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GiG Comply uses its own rules engine to analyze affiliate campaigns and provide Betway with promotional content used in promotions.
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GiG added that the solution “has proven its flexibility in Betway markets around the world.” This allows operators to set their own standards and checklist parameters that can be customized to meet market-specific requirements and maintain compatibility across different regions.
Jonas Warrer, CEO of GiG Group, said: “Betway is a well-known and established international brand. We are very pleased that such a well-known global company continues to trust GiG Comply and its effectiveness in providing peace of mind and reputation protection.” .
Betway Group CEO Anthony Werkman said: “We are excited to continue our existing partnership with GiG, a prominent player in the gaming industry known for its cutting-edge platforms and technology solutions.
“This ongoing collaboration will give us access to advanced compliance programs, strengthening our position as a market-leading brand and ensuring a fair, safe and responsible gaming environment for our customers.” Betway, a leading global betting and gaming brand, today announced an agreement to become the Official Global Betting Partner of Arsenal Men’s FC.
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The multi-year deal is the latest addition to the Super Group brand’s football portfolio, which includes deals with La Liga and World Cup clubs as well as Premier League deals with West Ham as lead partner and Brighton as official global partner. Bundesliga.
The new partnership will enhance the supporter experience by creating and delivering global activations and exclusive content across all social media platforms.
Betway’s brand will appear on billboards at the 60,000-capacity Emirates Stadium at all home matches in the Premier League, FA Cup and Carabao Cup, providing visibility to Arsenal fans around the world.
Arsenal have built a strong relationship with Africa, capturing the imagination of fans across the continent with their captivating brand of football and signing numerous African stars over the years.
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Betway will also provide in-depth code of conduct and responsible gaming training to all players and staff at the club. This sets out regulations and provides education about the harms associated with gambling and the tools and support available. This is in addition to the work Arsenal is doing in partnership with the English Football Association and the Professional Players Association to support players in this field.
“Having built one of the most exciting and enviable global sports sponsorship portfolios in any industry, I am delighted to announce our new partnership as the Official Global Betting Partner of Premier League side Arsenal.
“We are excited to work together to deliver great content and experiences to Arsenal’s huge global supporter base and Betway will work with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.
“We look forward to supporting them on their journey domestically and in Europe this season and beyond.”
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“We are delighted to announce Betway as our Official Global Betting Partner. This is the latest of a number of global brands to join our partner family in recent weeks and is another sign of the strength of our brand as a club. We look forward to working with Betway to “We provide more experiences to our supporters around the world”, and promote the importance of responsible gambling.
In addition to football, Betway has built an enviable sponsorship portfolio across a wide range of sports, including tennis, cricket, horse racing, NBA and NHL. We appreciate the support we have received from our Indian sponsors over the years. Thank you for your understanding.
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As we bid farewell to India, we leave you in capable hands. Embark on this new journey, welcome change and never forget that every ending is the beginning of something new. Online gambling company Betway has extended its sponsorship deal with English Premier League football club West Ham United in a deal that represents a record partnership for both parties.
The deal will run for six years and will see Betway retain its role as West Ham’s lead partner.
Betway, which has been with the club since 2015, will continue to benefit from the branding on the front of the players’ shirts as well as all adult replica shirts.
Betway and West Ham will also collaborate on a series of fan-focused initiatives, building on the success of other projects such as Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep.
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Anthony Werkman, CEO of Betway, said: “West Ham are clubs with one of the most passionate fan bases in the game and we have built a strong relationship with them by providing them with unforgettable experiences and memories.” “This is something we are fully committed to and we are delighted to continue our partnership with the club.”
Karen Brady, West Ham’s vice-chairman, added: “After four successful years working together, this is a new, long-term, record-breaking commercial deal for the club and reflects Betway’s trust in West Ham United. It demonstrates our unique global identity. This has made us recognized as one of the best football brands in the world.
“We look forward to continuing to work with Betway as we embark on the next chapter for our great club and will use this partnership as a platform for success both on and off the field.” New Betway CEO Anthony Werkman explains to Hannah Ganaji-Stewart the company’s plans to expand its winning sponsorship formula.
When Betway became owned by private investors in 2011 and Chairman Richard Ackett was appointed CEO, a long-term strategy was put in place to place the brand at the center of the world of sports in a regulated market.
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The little-known sports betting company based in Malta and Guernsey suddenly exploded with a series of high-profile sponsorship deals, starting with Froch v Groves II at Wembley in May 2014, the biggest boxing event of all time at the time. It appears to have grown. world. uk.
Anthony Werkman, who has served as director of marketing and operations since 2013, was announced to take the helm of the company last November. He said the sponsorship-driven strategy would continue in a more regulated market under his leadership.
“I don’t come in with a new broom and make big changes to what works, I refine the model, define the principles and then take it to other licensing markets around the world,” he says. .
Werkman said that with Sweden looking to regulate online gambling in 2019, Betway would “carefully consider entering the market” but was targeting Eastern Europe and further afield.
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“Markets are always open globally, so we are constantly looking for opportunities, keeping our eyes open and positioning ourselves to enter when markets open,” he says.
He is confident that 18 months from now the company will “successfully spread Betway’s vision to more markets around the world, and we will do so in a way that demonstrates responsible principles for how we operate.”
But he’s not seeking world domination overnight. “The biggest lesson we’ve learned is that you don’t have to go out and be in five markets a year. There’s a lot of pragmatism in saying, ‘Do your marketing, do it right, and then move on.’” “We will be able to do well in both markets within a year, so our offering will expand in three to four years.
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