Live Streaming Sports

Live Streaming Sports – There’s no question that sports is still the most popular form of media — whether it’s broadcast online or on traditional television. In 2020, sports-specific content has grown at a similar rate as video consumption has increased online due to the pandemic. In 2021, online sports streaming is on the rise again and the trend is set to continue.

Live sports streaming services, like JW Player, are poised for the expected increase in online streaming viewership. As fans move away from radio and onto digital platforms, there are many opportunities to better engage with your fans.

Live Streaming Sports

Live Streaming Sports

Live streaming offers a more direct way to reach your audience than your seat at the stadium, post-match interviews or behind-the-scenes content. This is an incredible opportunity to present live games and exclusive content to fans without the need for a physical presence

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In the second quarter of 2020, more than 1.3 million homes cut the cord on cable and satellite TV services, long enjoyed by sports fans. Sports fans are migrating to online streaming services, which allow for greater interactivity in terms of viewing, access (via desktop, mobile or Connect TV) and fan engagement.

OTT streaming services alone reported a 300% increase in subscribers in 2020! According to market experts at eMarketer, US viewership of digital sports is expected to grow 14.1% in 2021, following a 14.2% increase last year.

Sports-based OTT services are expanding rapidly, and with quality video streaming services, broadcasters can find both new ways to get content and new ways to engage with fans. As the digital revolution accelerates, there’s no better time to stream your sports content. JW Player’s streaming service is an easy way to reach online fans of football and soccer teams, basketball, tennis, and countless other sports.

Notts County FC, Boston United and many other football clubs have now announced 2021 football matches with JW players. A regular team has 250,000+ viewers on their live streams! That’s more audience than most teams can imagine sitting in the audience in a stadium!

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Although this is not a match you can post Some teams are offering pre-season friendlies, special post-match interviews, Q&As with coaches and online coaching sessions. And with JW Player’s recommendation engine, more online audiences stay tuned for more content. And more viewers means more fans and more opportunities to earn your library content!

Using digital video to stream matches or present behind-the-scenes content is a great way to encourage interaction with fans, share the live experience with a global audience and increase revenue from digital tickets and playback.

Nielsen reported from 2017 that 86% of all live streamed content is sports matches, so the opportunities and benefits of live broadcasting are huge. Here are the main reasons why teams around the world are choosing to stream live with JW Player in 2021.

Live Streaming Sports

The technology used by JW Player allows TV-quality online streaming to be played at scale. And that means more viewers interested in your sports content, be it live games, friendly matches, or just a special need. Events can be displayed quickly and easily with a click of a button on JW Player, seamlessly connecting all your goals and apps.

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Notts County FC made progress in live streaming their football matches when they started streaming in 2020. The Football League sold over 5,000 match passes (at £12) for the first two games. The team exceeded their initial sales forecast and assumed an average of two viewers per stream, figures that actually turned out to be the same.

With digital video strategies, your team can use new types of content to engage with fans in more meaningful and exciting ways. Live and on-demand videos are easy to upload and come with a variety of engaging content such as player-specific chats, behind-the-scenes storytelling, or live broadcasts. Compete before the friendship season, you can reach more people in different ways .

According to Google Consumer Insights, fans have increased their viewing of social media-style sports content by 60% over the past year. Your fans want more ways to watch, and more content With a digital video strategy for your sports team, you can offer the content your fans want and offer it as a paid upsell with new revenue potential – especially when in-stadium attendance isn’t possible.

Providing fans with both live and video content on demand improves long-term engagement and makes your team the best it can be. Your fans are more likely to engage with your team with more content

Live Sports TV

And the JW Player recommendation engine enables your fans to engage with your content Our player recommendations generate, on average, 88% compliance with games ( source ) The longer your fans stay with your content, the more likely you are to drive them to your website or online store.

With JW Player’s DVR capabilities, viewers can jump to the start of a stream if they are late The ability to start and stop streams creates a more enjoyable experience for your fans, who will then stay longer Worry less about running to the bathroom and missing goals, points, or touchdowns!

Additionally, instant play while the stream is live makes it easy for your fans to enjoy the most exciting moments of your matches. They can choose what to watch again And with the option to access content later on demand, your fans will re-engage with content again and again!

Live Streaming Sports

About 30% of sports fans watch live sports on their smartphone or tablet ( source ), but as digital media becomes increasingly mobile, JW Player makes it easy to publish additional streams. JW Player includes support for Chromecast and AirPlay, making it easy for viewers to broadcast your live stream or VOD to the TV room. Reach your audience anywhere, on any device or platform!

Live Streaming Solutions For College Sports

JW Player also supports web, mobile, OTT, and social media And for sports teams who need a flexible way to monitor who can access the live stream, JW Player includes zone blocking to protect your content.

Real-time audience analysis during live streams makes it easy for you to understand what content your fans want. And with the depth feature, you can customize future video content to increase engagement

JW Player’s live stream analytics are the best in the business You can easily view all viewers for a live event by registration, device and region And with that kind of knowledge, you can tailor your content to the needs of your fans

With video content, there are many ways to generate new revenue With the value of marketing content across multiple niches and platforms (your fans will thank you), there are many ways to generate new income.

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Broadcast revenue is expected to exceed $85 billion by 2025 as online sports streaming continues to grow and reach a global audience, according to Sports Research. ( Source ) The opportunity to generate new revenue from video advertising is just beginning – whether it’s with pay-per-view tickets, subscriptions, or advertising and sponsorships.

If you’re not creating video content online, however, you’re not where your fans are Sporting events account for 86% of all live content ( source ) and 7 out of 10 adults report watching sports at least once a month! (source)

More than 12,000 brands, publishers and broadcasters use JW Player technology to publish, play, deploy and host video on their sites, powering more than 10 billion plays each month. How big your team is matters. No, when you connect people with fans, you can give them what they are looking for And there’s no question that sports fans want live streams and video content they can find directly from their favorite teams.

Live Streaming Sports

With JW Player you can broadcast your live games, matches, and behind-the-scenes content to your media-friendly fans with little effort. Live Channels by JW Player provides easy functionality to reach and engage your audience across all devices and platforms including web, mobile, OTT apps and social media. Increase your engagement with a live streaming strategy today

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