Yagoo Tsritzket Tso – The crucial knockout cricket match between India and New Zealand broke all previous video-on-demand streaming records on Wednesday, sending more than 53 million concurrent viewers to Disney’s Hotstar.
The milestone surpassed the previous record of 44 million concurrent viewers set by the Disney-owned streamer earlier this month. In terms of concurrent viewership metrics, Hotstar now holds a clear lead over Viacom18’s Mukesh Ambani-backed rival JioCinema, which peaked at 32 million earlier this year.
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The milestone also comes at a time when Disney, which broadcasts free-to-air ICC World Cup cricket matches in India to mobile viewers, is rapidly losing digital subscribers in India and is evaluating the future of the local business. According to Disney, Hotstar has lost more than 23 million subscribers in the last year.
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“It’s not just Team India breaking records with their 10th consecutive win at the ICC Men’s Cricket World Cup 2023. Indian fans are also watching Disney+ Hotstar in unprecedented numbers. Their incredible passion has led us to break the highest record four times during this time simulcast.” tournament that sets new standards in live sports broadcasting. The concurrent viewership of 5.3 cr for the India vs New Zealand semi-final is more than 1.5 times the combined population of Australia and New Zealand! This milestone is not just a triumph of technology, but a testament to the unwavering support of our viewers,” Sajith Sivanandan, head of Disney+ Hotstar India, said in a statement.
Disney CEO Bob Iger said earlier this month that the company “would like to stay” in India and is considering its options in the world’s most populous country, where its television business continues to turn a profit.
The company has held preliminary talks in recent months with a handful of firms, including Ambani’s Indian conglomerate Reliance, as well as some private equity giants as it gains interest in the India business, the crown jewel of Fox’s portfolio at the time it was acquired by Disney. .
But Star India’s fortunes have changed in recent years due to declining market conditions, forcing Iger to shift focus to the core business. It also doesn’t help Hotstar that Ambani lured several top Star India executives to head Viacom18 and agreed to spend $3 billion over five years to broadcast the IPL cricket tournament. (Disney also spends about $3 billion on the IPL, but to televise the matches.) Viacom18 counts Bodhi Tree, run by former Fox executives Uday Shankar and James Murdoch, among its major backers.
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Disney had high hopes from the ongoing ICC Cricket World Cup. The global streamer predicted to marketers that it could reach more than 50 million concurrent viewers in the tournament and reach 82% of India’s total annual video users over the nearly 50-day streak, according to an internal 53-page snapshot reviewed by the company. Explore. live cricket score updates from IPL to international matches. Get reliable live cricket scores today from reliable sources covering men’s and women’s cricket live scores. Dive into in-depth cricket score analysis with real-time alerts.
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